Hulk Hogan’s return to WWE during the Netflix debut of Monday Night Raw did not go as smoothly as expected. The legendary wrestler’s appearance was tied to WWE’s new partnership with Real American Beer, and he was set to make several future appearances to promote the brand. However, things took an unexpected turn during this week’s show, as Hogan was met with a chorus of boos from the audience—so loud, in fact, that major outlets like Variety and CNN picked up the story.

According to Fightful Select, sources revealed that there was concern within WWE about how the crowd might react, with many speculating that Hogan could face some negative feedback. “There were specifically a number of people that told us they brought up the possibility that he would get booed,” a source said.

Despite the backlash, Hogan was “surprised and disappointed” by the negative reception, but he brushed it off backstage. While there was no indication that Hogan blamed politics for the response, it was clear that WWE wasn’t thrilled with the turn of events, especially given how important this night was for the company.

Hogan’s segment was kept brief, limited to just a few minutes, likely due to his physical condition, and he appeared at the top of the show. Some fans online suggested that he should have come out as NWO Hogan to lean into the boos, but a WWE source said, “That certainly wouldn’t have been the original plan. We’re trying to sell beer, not get a 70-year-old over any way we can.” The source also mentioned that WWE is likely to consider the context of Hogan’s appearances moving forward, as many knew the reaction could be a possibility.

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Despite the backlash, WWE’s partnership with Real American Beer is expected to continue, with discussions about possibly using a different WWE talent or legend for future endorsements. However, this week’s stumble may prompt a reevaluation of Hogan’s role in future promotions.

Do you think Hulk Hogan’s return was a missed opportunity for WWE, or was it a sign that the company needs to shift focus to newer talent for brand partnerships? Share your thoughts in the comments below!

Steve Carrier

Steve is the Founder of RingsideNews. He has been writing about professional wrestling since 1996. He first got into website development at the time and has been focusing on bringing his readers the best professional wrestling news at it's highest quality.

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