WWE Partners with Hulk Hogan’s Real American Beer for Multi-Year Deal

WWE and Hulk Hogan are joining forces once again, but this time it’s all about business. The legendary Hall of Famer’s “Real American Beer” has struck a multi-year deal with WWE, making it the official beer sponsor of Monday Night Raw and other WWE programming.

As part of the partnership, Real American Beer’s logo will be prominently displayed on the ring mat corners during every episode of Raw, starting with tonight’s Netflix debut. WWE has also acquired a minority stake in the rapidly growing beer company, which launched in June 2024 and is now available in 20 states.

“Hulk Hogan has done a tremendous job introducing an exciting, new product to a competitive marketplace,” said Grant Norris-Jones, Executive Vice President & Head of Global Partnerships for TKO. “We are excited to unlock a new partnership category and to showcase Real American Beer in front of Netflix’s global audience.”

Hogan, never one to shy away from theatrics, expressed his excitement in true Hulkamania fashion. “Well, let me tell you something brother! From the first time I stepped into the ring, I’ve always fought for something bigger than myself. I’m thrilled to bring Real American Beer into the ring with WWE. Together, we’re bringing that pride to America, one beer, one match at a time, brother!”

In addition to in-ring branding, the partnership includes social media and digital support, with WWE producing original short-form content featuring Real American Beer. WWE’s global reach—over 700 million social media users—ensures that Hogan’s beer will have maximum exposure. WWE Superstars and trademarks will also appear in promotional displays at retail locations nationwide.

Real American Beer, proudly brewed in the USA, aims to be the go-to light beer for barbecues, tailgates, and dinner tables alike. Known for its bold, no-nonsense taste, it appeals to those looking for a high-quality, unapologetically American brew.

WWE’s partnership with Hulk Hogan’s Real American Beer is another bold move as the company expands its brand into new markets. With Monday Night Raw kicking off its Netflix era tonight, this collaboration sets the tone for WWE’s innovative future.