AEW Files Trademarks for ‘WrestleMax’ and ‘AEW Max Month’ Amid Major Warner Bros. Discovery Deal

AEW has filed three new trademarks, further signaling exciting developments ahead. On October 25, 2024, the company submitted applications to trademark the terms “AEW Max Month,” “AEW WrestleMax,” and “WrestleMax.”

What Do These Trademarks Mean?

The descriptions for these trademarks suggest AEW is expanding its programming and live event offerings. Each trademark covers a wide range of entertainment services, including:

• Live wrestling performances
• Production and distribution of wrestling events and television programs
• Ongoing series featuring wrestling across TV, streaming, and the internet
• Multimedia content provided through radio, television, satellite, and computer networks

These filings come as AEW prepares for a major shift with its new media rights deal with Warner Bros. Discovery. Starting in January 2025, AEW programming will continue to air on TNT and TBS while also simulcasting on the Max streaming platform.

AEW’s Strategic Push on Max

With the addition of Max to its broadcast portfolio, the trademarks for “AEW Max Month” and “WrestleMax” hint at potential exclusive content, themed programming, or events tied to the streaming service. AEW’s commitment to growing its multimedia presence aligns with their goal of reaching new audiences through both television and digital platforms.

This media expansion positions AEW to stay competitive against WWE while tapping into Warner Bros. Discovery’s vast streaming infrastructure.

What Could ‘AEW WrestleMax’ Be?

The term “WrestleMax” suggests the possibility of a new branded event or even a special monthly series. Whether it’s an original tournament, a streaming-exclusive wrestling show, or themed pay-per-view-style content, fans are eager to see what AEW has in store.