Dixie Carter played a key role in funding TNA Wrestling from 2002 until 2017, eventually becoming an on-screen character in the promotion. Her financial backing helped TNA secure a deal with Spike TV and attract high-profile free agents, which contributed to the company’s growth during that time.
While opinions on Carter vary among fans and wrestlers, Scott D’Amore recognized some of her strengths, particularly in handling larger business aspects. Apparently, she was a master at networking, especially with their television network home.
Speaking on the K100 podcast, Scott D’Amore shared his observations about Carter’s interactions with key figures. He said that Spike TV executives loved working with Dixie, as she had them eating out of the palm of her hand, and that likely contributed to their long deal with the channel.
“I don’t think Dixie was an unintelligent person. I don’t think she is. Dixie, one of her gifts is that she can be very engaging and very likable. If you watched her with some of the Viacom people and people we were doing business with, she was in marketing, and when she would jump in and do that stuff, ‘This is a real star.’ I watched her wow the Spike executives and she had them all eating out of the palm of her hands. She was good with fans.”
TNA aired on Fox Sports Net and through webcasts from 2004 to 2005 before its run on Spike TV from 2005 to 2014. Currently, TNA iMPACT! is broadcast on AXS TV, which is owned by their parent company, Anthem Media Group.
Although Carter has attended wrestling events over the years, she has not been actively involved in the business in a long time. Odds are, she could find some sort of on-screen angle if they had the right creative for her in TNA or even WWE at this point.
We will have to see if Dixie Carter ever makes a return to pro wrestling. She was even backstage at WWE RAW last year. Of course, Dixie and AJ Styles had a lot of interaction while they were in the same company, but she also made it very clear how grateful she was to work with Sting.
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What’s your take on Dixie Carter’s legacy in pro wrestling? Do you think that she deserves more credit? Let us know what you think in the comments section!