The American Nightmare Cody Rhodes is not just dominating in the ring, but he’s also killing it in merchandise sales!

According to sources at Fanatics via Fightful Select, Cody has broken into the top 5 of all athletes and personalities in overall sales. Yep, you read that right—he’s rubbing shoulders with the biggest names across sports and entertainment, and he’s the only WWE star to do so.

Earlier this year, Cody was already making waves by entering the top 10, but his fanbase has only grown stronger, and now he’s made the leap into the top 5. Even Fanatics CEO Michael Rubin couldn’t resist giving Cody a shoutout, confirming that Rhodes is the top WWE merchandise seller.

If you’re wondering, no—there are currently no other wrestlers in the top 5, making Cody’s achievement even more impressive. It’s a clear sign that fans can’t get enough of The American Nightmare, and his gear is flying off the shelves.

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Fanatics: The Power Behind Cody’s Merch Success

If you don’t know, Fanatics is the go-to global giant when it comes to licensed sports merch. They’ve locked down deals with the NFL, NBA, MLB, NHL, NASCAR, and more recently, WWE. Founded by Michael Rubin in 1995, Fanatics has become the top spot for fans to grab exclusive athlete and team merch, and with their WWE partnership, stars like Cody Rhodes are leading the charge.

Fanatics doesn’t just sell stuff—they’re a powerhouse in fan gear innovation, offering exclusive drops and premium collaborations. So it’s no wonder that Cody’s merch is breaking records, as Fanatics continues to lead the way in sports retail.

Are you surprised that Cody Rhodes is leading WWE in merch sales? Let us know in the comments below!

Steve Carrier

Steve is the Founder of RingsideNews. He has been writing about professional wrestling since 1996. He first got into website development at the time and has been focusing on bringing his readers the best professional wrestling news at it's highest quality.

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