New WWE Superstar Name Unveiled With Recent Filing

WWE is always on the lookout for fresh talent to boost its roster, and more often than not, fans get a sneak peek at what’s to come through trademark filings. WWE is also diligent in securing the names of any potential Superstars before they appear on television, which makes these filings a go-to source for fans hunting for clues about future debuts. In the latest development, WWE has made yet another intriguing move.

On September 18, 2024, WWE filed a new trademark with the United States Patent and Trademark Office for the name “Harlem Lewis,” and it’s left fans buzzing with speculation. This was done in the typical way that WWE trademarks names.

The official description of the trademark filing outlines various entertainment services, including wrestling exhibitions, performances, and other fan-focused activities. The filing went into even more generic description to cover their bases.

It was noted that this trademark is for, “Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered and through broadcast media including television and radio,” and “internet or commercial online service,” was also included. This is always the verbiage that WWE uses when locking down a new name. This filing also includes all, “newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.”

WWE Superstars’ names are used all over the place, from promotional materials to video games. WWE 2K25 is on the way, so only time will tell if Harlem Lewis will be included. The company wants to cover all of their bases when locking down a new name. The big question is who will get the moniker.

While the filing gives a broad overview of potential uses for the trademark, it doesn’t provide much detail about how WWE plans to introduce Harlem Lewis to fans or what kind of persona will accompany this name. The WWE Performance Center is full of outstanding talent, all ready to grab the brass ring whenever they can.

What do you think about WWE trademarking Harlem Lewis? Could this be the next breakout Superstar, or is it simply a name that will stay behind the scenes? Let us know your thoughts in the comments below!