Some of YouTube’s biggest names are taking on the iconic Lunchables brand with a new competitor, and the fight is heating up. Logan Paul, who is already making headlines with an ongoing lawsuit against Coffeezilla, has found himself in a new rivalry—this time with Lunchables. Joining forces with fellow YouTubers MrBeast and KSI, Paul is co-launching a “better-for-you” lunch option called Lunchly, aimed directly at their young and loyal fan base.
The trio of internet powerhouses, Logan Paul, KSI, and MrBeast, are known for their massive influence, and they’re using that to push Lunchly as a groundbreaking alternative. The all-in-one meal combines each of their signature products into a single package, offering a healthier, more exciting option to kids and their parents. Lunchly is clearly aimed at competing with Lunchables, a brand many have grown up with, but Logan Paul has made it clear that he believes his new product is the better choice.
Paul wasted no time taking a shot at Lunchables in a tweet, subtly pointing out that the USDA doesn’t consider Lunchables an acceptable substitute for a school meal. His implication was clear, because Lunchly, with its more apparently wholesome ingredients, could fill that gap and become a more viable option for school lunches.
The all-in-one Lunchly meal includes a bottle of Prime Hydration, the drink founded by Logan Paul and KSI. It also features a Feastables milk chocolate bar, created by MrBeast, a YouTube sensation with more than 300 million followers. Rounding out the meal are three processed food options: pizza, nachos, or turkey and cheese with crackers, giving fans a variety of choices.
While it remains to be seen how the battle for lunch supremacy will play out, it’s clear that Logan Paul is launching into this competition full force, with Lunchables firmly in his sights. This move comes at an interesting time, especially as MrBeast faces his own share of controversy following a recent public scandal. However, the collaboration for Lunchly likely began long before any of these headlines emerged, suggesting the project has been carefully planned for months.
Given the star power behind it, Lunchly is poised to make waves in the market. The collaboration between Logan Paul, KSI, and MrBeast marks a significant business venture, combining their collective influence to push this new product. Whether or not Lunchly can dethrone Lunchables as the go-to meal for kids remains to be seen, but one thing is certain: the competition is on.
What do you think about the partnership between Logan Paul, KSI, and MrBeast? Will you be trying Lunchly, or are you sticking with Lunchables? Let us know your thoughts in the comments section below!