Hulk Hogan has continued to maintain his presence in WWE through various appearances and promotional endeavors throughout the year. Notably, Hogan was featured in a promo package for the WWE Royal Rumble and was prominently involved in WWE advertising, including his participation in Fanatics Fest NYC. In October 2023, Hogan confirmed that he had re-signed with WWE, and now he’s offering more details about his current deal and relationship with the company.
During a recent conversation with Logan Paul on the Impaulsive podcast, Hogan provided further insight into his new WWE contract and his current working relationship with the company, particularly with WWE’s president, Nick Khan.
Hogan revealed that he has signed a five-year deal with WWE, which includes licensing and merchandising agreements, as well as ambassadorial duties. This deal, according to Hogan, allows him to stay involved with WWE while also pursuing other ventures, like his Real American Beer brand.
“Working with Vince (McMahon) for all that time, and now working with Nick Khan. I signed a five-year deal. I’m 71 years old in a few weeks. I signed a five-year deal for the licensing and merchandising stuff, and ambassador stuff, if they need me to do something for WrestleMania. I just love doing it. It’s definitely different,” Hogan shared.
Hogan also reflected on the differences between working with Vince McMahon and Nick Khan. While McMahon was known for his deep involvement in the creative aspects of the business, Hogan described Khan as more focused on the business side, making swift and pragmatic decisions. Hogan recounted a recent interaction with Khan regarding the use of old WWE artwork for his Real American Beer brand, which exemplified Khan’s straightforward approach.
“What I feel with the leadership is working with Nick Khan now. He’s more, for me, business cut and dry. He doesn’t overthink the creative. Nick Khan is strictly business. I said, ‘Hey brother, this artwork that hasn’t been used for 35 years. I need it for my Real American Beer.’ Nick Khan says, ‘Let me get back to you in a couple of days.’ ‘No rush.’ He calls me back, we talked, I don’t want to give numbers, ‘You can use the artwork. I need X amount of percentage out of every million bucks you make.’ Instead of me paying you guys hundreds and thousands of dollars, and potentially millions of dollars, I can go out for $300 bucks and have someone do this artwork that is reasonably similar, maybe reasonably confusing. Nick goes, ‘Let me just give it to you.’ Good, we’re on the same team, brother. Nick was really cool. He made it really easy on me. Vince was great, too, but I don’t know if Vince would make that quick of a decision. Nick has been very easy, supportive, and helpful,” Hogan explained.
Hogan’s Real American Beer was launched in June 2024, and his new deal with WWE has allowed him to leverage the brand’s legacy and intellectual property in his business ventures. The legendary wrestler’s ongoing relationship with WWE, under the leadership of Nick Khan, appears to be smooth and mutually beneficial, ensuring that Hogan remains a key figure in the wrestling world while pursuing his personal projects.
What are your thoughts on Hulk Hogan’s new WWE deal and his comments about working with Nick Khan? Share your thoughts in the comments section below!