AEW was once hailed as the fresh alternative in the world of professional wrestling. In recent memory, the company seems to be facing a significant challenge with slipping attendance numbers. That has called for them to pull out some promotional tactics to fill up the building.

Despite the recent success of AEW All In at Wembley Stadium, where they managed to draw over 50,000 fans in a venue with a 90,000 capacity, the promotion is now resorting to widespread ticket discounts to fill seats for its upcoming shows.

The NOW Arena in Chicago, which will host AEW’s All Out on September 7 and Collision the night before, is offering steep discounts to entice fans. For Collision, there’s a two-for-one ticket sale available with the code LABOR50, clearly indicating a push to increase turnout for the event. For All Out, fans can use the code LABOR25 to get 25% off ticket prices, another sign that AEW is struggling to maintain the buzz that once surrounded its marquee events.

The ticket discounting doesn’t stop there. AEW’s Grand Slam at Arthur Ashe Stadium on September 25 in Queens is also seeing a drop in ticket prices. Fans can use the code STREET25 to get 25% off their tickets, further highlighting the promotion’s efforts to boost attendance figures. The company has already announced that next year’s Grand Slam event will take place in Australia.

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While AEW continues to produce high-quality wrestling and maintains a dedicated fan base, these aggressive discount strategies suggest that the company is facing difficulties in sustaining the momentum it once had. We will have to see if these discounts helps move some tickets. At this time, AEW only has a few matches booked for All Out, and nothing on the card for their return to Arthur Ashe Stadium.

It’s unclear what may help Tony Khan’s company get fans back into the building, but their continued focus on pro wrestling action over sports entertainment storylines is still attracting their dedicated fan base. Keep checking back with Ringside News for more updates.

What’s your take on AEW discounting these events? Are you surprised that they’re having trouble filling the building? What can AEW do to improve things? Let us know what you think in the comments section!

H Jenkins

H Jeknins is a News Correspondent at Ringside News, keeping wrestling fans updated with timely and accurate reports on all things wrestling.

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