Real Reason Bryan Danielson Trademarked ‘Yes! Yes! Yes!’ Revealed

Bryan Danielson’s accolades as a professional wrestler most definitely do not need any introduction, as they proved to be one of the best in the business. His career is synonymous with the ‘Yes!’ chants and now he has revealed the reason for trademarking ‘Yes! Yes! Yes!’

Danielson became the leader of the ‘Yes!’ movement after becoming the top star in WWE and one of the greatest babyfaces in the history of pro wrestling. Danielson shouting the word “Yes” was inspired by former UFC fighter Diego Sanchez.

After arriving at AEW, Bryan Danielson admitted that he wasn’t sure if he could use the ‘Yes!’ chants in the company, but he started doing them towards the end of last year anyway.

Last month, The American Dragon filed to trademark “Yes! Yes! Yes!” as well. While speaking to the Daily Star, Bryan Danielson was asked about his decision to trademark the phrase. Bryan Danielson explained the reason why he trademarked “Yes! Yes! Yes!” and it happened by chance. He said his manager often offers him opportunities, but he usually says no because he doesn’t like selling things.

One Saturday morning, his manager told him that the “Yes! Yes! Yes!” trademark had expired and wasn’t renewed by the previous owner, who wasn’t WWE. The manager asked if Bryan wanted to get it, and after finding out it was cheap, he agreed. However, Bryan doesn’t have any specific plans for it and isn’t interested in selling anything. He mentioned that while he now owns the trademark, he might not do anything with it, like starting a podcast or selling t-shirts. He also pointed out that you can’t trademark the word “yes,” so it’s more about the phrase “Yes! Yes! Yes!” itself.

“It’s so funny how this happened. I have a manager who tries to get me things, and he does—he gets me all sorts of things. And I always say no to them because they mostly involve me selling people things, and I don’t want to sell people things, right?

All of a sudden, he texts me on like a Saturday morning or something, and he says, ‘Hey, yes, yes, yes.’ You know, whoever had the trademark—and it wasn’t WWE—somebody had a trademark for it, and the trademark expired, and they didn’t renew it. He said, ‘Do you want me to get it?’ I said, ‘Uh, how much does that cost?’ And he told me it wasn’t that much money, so I was like, ‘Oh sure.’

Do I have any plans on doing anything with it? I don’t know. I don’t want to sell anybody anything, you know what I mean? So I’m just like, you know, I have it if I do want to do something with it. It’s there, and if not… You can’t trademark the word ‘yes,’ right? So it’s like, it’s the idea of ‘Yes! Yes! Yes!’ So if I wanted to do a ‘Yes! Yes! Yes!’ podcast—which I don’t want to do—I could, in theory, do that. Or if I wanted to sell t-shirts with ‘Yes! Yes! Yes!’—which I don’t necessarily want to do—I could do it. But I don’t think you can stop anybody from saying ‘yes.'”

We have also reported on the reason for Bryan Danielson’s constant losses in AEW. Danielson put his career on the line against Swerve Strickland at All In, so we’ll have to see how he will fare in the match, as it’s clear he will be using his ‘Yes!’ chants as much as possible throughout the bout.

What do you think of what Bryan Danielson had to say about trademarking ‘Yes! Yes! Yes!?’ Sound off in the comments section below!

Please credit Ringside News if you use the above transcript in your publication.