Joe Hendry Paid Out Of Own Pocket for Glasgow Advertising Before WWE Clash at The Castle

Joe Hendry has been generating buzz in the wrestling world, and he took an unconventional step to ensure fans noticed him ahead of WWE’s major event in Scotland. Hendry invested in a billboard in Glasgow, strategically placed near the OVO Hydro, the venue for WWE Clash at the Castle.

Hendry made it clear that he will show up wherever he wants to at this point. He more than proved that as well, because he was also spotted on those billboards before Clash at the Castle. Of course, he also had to pay for that extra exposure.

During an appearance on Chris Jericho’s Talk Is Jericho podcast, Hendry detailed the thought process behind his bold move.

“I decided that I wanted to get a billboard, with no context, with just my face. I’m calling up the advertising company and they’re going, ‘You just want your face?’ ‘Just my face.’ ‘We can put a QR code.’ ‘No QR code. Just the face.’ WWE were in town at the Hydro, and that’s when I made the decision to hire the two billboards attached to the Hydro with just my face, so when people are walking into SmackDown, they have to walk past my face. I had a long conversation with one my best friends in the business, RD Evans. He’s very much a mentor. I talked about it for weeks in advance, months in advance, and he was one of the people I asked about it and I said, ‘What do you think?’ He said, ‘I can’t tell you how it will be taken in the industry, but I can tell you that the respect you’ll get for having the balls to do it will outweigh any short-term heat you’ll get.'”

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Hendry has been making waves in NXT recently and is set for a major match at Slammiversary on Saturday, July 20. He will compete in a six-way elimination match for the TNA World Championship against Moose, Josh Alexander, Steve Maclin, Nic Nemeth, and Frankie Kazarian.

Whether Hendry secures the top title in TNA Wrestling remains to be seen. Meanwhile, fans can look forward to more of his appearances in NXT, a prospect that has been well-received.

What do you think of Joe Hendry’s rise in popularity? Do you believe he can excel in both WWE and TNA simultaneously? Share your thoughts in the comments section!