Internal Reaction to Young Bucks’ Reebok Shoe Sales

AEW’s Young Bucks, Matthew, and Nicholas Jackson, recently announced their partnership with Reebok during the May 15th edition of AEW Dynamite being a huge move for them and the shoe company.

During the AEW Dynamite broadcast, it was revealed that the new Reebok shoe features the Young Bucks’ logo on the back heel and a colorful design on the insole. Furthermore, the initial response to the collaboration has been overwhelmingly positive.

According to the new Wrestling Observer Newsletter, the launch of the Young Bucks Reebok Pump Omni II was a significant success. Both The Bucks and Reebok were elated with the sales, with Reebok noting they hadn’t seen such impressive first-day sales in years.

On the first day alone, 2,600 pairs were sold at $130 plus tax, nearly exhausting the limited edition order of just under 3,000 pairs. The collection quickly sold out, with any remaining pairs expected to be sold due to order cancellations, which are a normal part of the business. Given the success of this special edition release, discussions are already underway for a future project next year.

“The Young Bucks Reebok pump shoe deal was a big success. Both Champs and Reebok were thrilled with the sales. Reebok said they haven’t seen a sneaker sell like that one did in day one in years. The first day sales were 2,600 at $130 plus tax. That was nearly the entire limited edition order and the entire order of just under 3,000 is now termed a sellout. There may be some still available with cancellations of a few orders an expected part of that business but they expected even those cancellations and those put back up would be all gone by the time you read this. It was a one time special edition release. But with the success they are already in talks about a future project for the next year.”

All shoe enthusiasts can now purchase The Young Bucks-inspired Pump Omni II model from Reebok. Meanwhile, in the wrestling world, The Young Bucks, alongside Kazuchika Okada and Jack Perry, secured a significant victory over Team AEW in a chaotic yet thrilling Anarchy in the Arena match at Double or Nothing.

With the discussions for a future collaboration hinted, it would exciting to see another Reebok shoe with The Young Bucks branding hit the shelf.

What are your thoughts on the internal reaction to The Young Bucks Reebok shoe sale? Are you a Reebok fan too and would be eyeing the shoe soon? Sound off in the comments!