WWE’s Surprising Absence from Las Vegas Licensing Expo Raises Questions

Last year saw the integration of WWE and UFC into the TKO umbrella, marking significant shift in the landscape of sports entertainment. Naturally, this led to a lot of changes and this essentially has led to WWE skipping the Las Vegas Licensing Expo this year.

According to PWInsider, WWE did not secure a space at this year’s annual Licensing Expo in Las Vegas, Nevada. Traditionally, WWE has had a significant exhibitor presence at the event, with talents attending for signings and meet-and-greets. However, the company was notably absent from the convention this year.

While WWE and AEW were both absent from this year’s Expo, NJPW had a small booth under its parent company, Bushiroad. The booth aimed to promote NJPW to potential partners and licensors, showcasing items such as the IWGP World Heavyweight Championship, a poster featuring New Japan’s roster, Hiroshi Tanahashi’s action figure, and more.

It is not really a big surprise that WWE ended up not having a booth this year as the company has lots of plans in the pipeline concerning Premium Live Events, digital media and so much more.

Are you surprised by WWE being absent from the Expo? Let us know in the comments section below!