Slow Ticket Movement for 2024 AEW All In Wembley Event

AEW has experienced tremendous growth in nearly five years since its inception and continues to make history with its upcoming events. Furthermore, AEW All In stands as the company’s biggest event to date, setting numerous records in its debut in 2023.

The company President, Tony Khan initially announced an attendance of 81,035 fans for AEW All In at Wembley Stadium in London. However, it was later revealed that the official numbers were inflated by around 10,000 fans, a discrepancy that Khan addressed to clarify the controversy.

This year’s AEW All-In was initially shaping up to be a spectacular event as a report stated that the event has already sold over 41,000 tickets and is poised to be the third-largest pro wrestling crowd in U.K. history.

However, according to the latest update by Wrestling Observer Newsletter indicates that only 39,737 tickets have been sold, some 2,000 tickets than the one recorded in the aforementioned report. Despite the strong initial sales, ticket movement has stalled for months. The show host, Dave Meltzer predicted that significant ticket sales may resume around mid-July. Initially, it was expected that the event could reach nearly 60,000 attendees, but with the current stagnation, a turnout of 50,000 seems more likely.

Moreover, given that Tony Khan anticipated 50,000 attendees at much lower prices for the first show, achieving the same number for a return to the same stadium a year later would still be considered a success. The report concluded with the belief that returning to Wembley in 2025 may require some changes to sustain interest and sales.

“The update on All In is 39,737. Basically they haven’t moved tickets in months after the big start. I don’t expect any movement at all from this range until probably mid-July. When they got off to the big advance I figured they would come near 60,000, but with no movement I’d say 50,000 is more likely. Considering when Tony Khan booked the first show, he expected 50,000 at much lower prices, 50,000 is still a success for going to the same stadium a year later. But I don’t know about going back to Wembley in 2025 unless something changes.”

With the ticket sales slowed down at the moment, we will have to wait and see if AEW All In manages to garner their predicted traction as the event draws closer, which is set to take place in London on Sunday, August 25.

What are your thoughts on the slow movement of ticket sales for AEW All In right now? Do you think it will pick up as the event draws near? Sound off in the comments!