The departure of longtime WWE executive Kevin Dunn has led to significant changes within the company’s production and presentation strategies. Lee Fitting, who has joined WWE, brings a fresh perspective to the promotion, resulting in a noticeable shift in its approach to modernizing and evolving the presentation of WWE programming.
Under Fitting’s influence, WWE appears to be taking steps to refresh its visual style and storytelling techniques. This included incorporating new technologies, innovative camera work, and updated production values to enhance the overall viewing experience for fans.
PWInsider has reported that WWE is planning to scale back its use of augmented reality content in its weekly shows such as Raw and SmackDown. While AR has been a prominent feature of WWE’s programming, it appears the company will now reserve its use for special occasions, such as pay-per-view events.
The decision to pull back from AR content on weekly programming marks a shift in WWE’s approach to presentation. Although AR has been used to enhance the visual experience for viewers during entrances and other segments, the company may now prioritize other aspects of production for its weekly shows.
WWE will be pulling back from much of the Augemented Reality content they use weekly on Raw and Smackdown, PWInsider.com has confirmed. The plan is for that content to remain on occasion, likely PPV events, but will not be as much of a hallmark on WWE weekly programming. One source stated that last night’s Smackdown episode is believed to be the last time it will be regularly used.
As noted in the report, the April 12 episode of SmackDown is believed to be the last time that AR content will be regularly used on a weekly basis. Fans can expect to see AR appear less frequently moving forward, with its usage reserved for significant events within WWE’s calendar.
”WWE will be pulling back from much of the Augemented Reality content they use weekly on Raw and Smackdown, PWInsider.com has confirmed. The plan is for that content to remain on occasion, likely PPV events, but will not be as much of a hallmark on WWE weekly programming. One source stated that last night’s Smackdown episode is believed to be the last time it will be regularly used.”
WWE is also making permanent changes to stages going forward. We had already reported there will be changes at the Madison Square Garden show as well. We will have to wait and see what other changes WWE will end up bringing in the coming months, as there are a lot of things fans can look forward to this year already.
Are you looking forward to all the changes WWE will be implementing this year? Sound off in the comments section below!