Logan Paul has proven himself to be exceptionally remarkable in any field he stepped into, be wrestling, boxing, social media, and extravagant business ventures.
Moreover, his energy drink brand, PRIME Hydration has become a rage among the target market and has cemented its place as one of the most popular energy drinks available today.
A part of PRIME’s success as a top brand has been linked to its exceptional marketing strategy, with the drink being a top sponsor for major sports and entertainment avenues.
PRIME has become the official sponsor for giants like FC Barcelona, Bayern Munich, and UFC and most recently acquired the center-ring sponsorship for WWE PLEs moving forward that was unveiled last week on SmackDown.
Now, Logan Paul and his business partner KSI have entered into the Basketball domain and become the official Sports Drink of the NBA legends, the Los Angeles Lakers. The duo can be seen donning their signature uniform and posing with the PRIME energy drink alongside doing some basketball hoops to hype the partnership. You can check out the announcement here.
“Lakers x @PrimeHydrate Hydration: Get ready L.A., PRIME Hydration is the new Official Sports Drink of the Los Angeles Lakers.”
With PRIME Hydration expanding its wings to every major sport in the world, it would be interesting to see which area it targets next for its marketing and future expansion as a brand.
What are your thoughts on PRIME being the official partner for the Los Angeles Lakers? Sound off in the comments!