WWE’s Digital Strategy Revealed As They Near 100 Million Subscribers On YouTube

WWE has been spot on with every storyline and match that has been added into the mix ahead of WrestleMania. However, this has not just been the case in recent weeks. The company has done an amazing job in keeping the fans engaged to the product hyping things up on their social media and revisiting past matches and segments on YouTube. 

While WWE’s social media game has always been A+, their work on YouTube has got them around 99.9 million subscribers with the 100 million mark coming up. Their popularity of the video service is more than twice the subscribers of NBA, NFL, MLB, and NHL put together. 

In an interview with Jacob Feldman of Sportico, WWE’s Vice President of Digital Content, Steve Barband, revealed that the company keeps their social media game in mind even when the storylines are written. Having some interesting things in every match and every segment is necessary for them to keep their social media game on the top.

“(WWE president) Nick Khan has really instilled with us the three R’s of ratings, relevancy and revenue, and I think YouTube can help check all three of those. We’re very strategic through each match and each segment of each show, to pull the moments that we think will succeed on the internet while also driving back to linear television. Digital media can just be kind of set off on digital or social misfit island, and they’re doing everything themselves; we don’t do that here. We’re making sure that some of our best editors and people that have created some of the best content in WWE over the years have a stake in content that goes on the platform.”

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Not only YouTube, but WWE’s popularity has also made them the No.1 searched category on Cameo. Being on the top everywhere in the social world, it isn’t surprising that WWE is the most successful promotion in the wrestling industry. 

What are your thoughts on WWE hitting the 100 million subscriber mark on YouTube very soon? Drop them down in the comment section below.