AEW’s introduction to the wrestling scene promised a fresh take on the sport, including a liberal use of profanity. However, recent developments suggest a shift away from this approach.
Warner Bros Discovery, the parent company of AEW, has apparently grown less tolerant of profanity on their broadcasts. Previously, AEW Dynamite segments often featured frequent swearing, but it seems that this is no longer the case.
In a recent episode of AEW Dynamite, Hangman Page used the word “horsesht,” but it was bleeped out, marking a departure from the past leniency. This change is notable, especially considering Page’s previous ability to rile up the crowd with chants of “Cowboy Sht,” which included profanity.
Dave Meltzer discussed this shift during Wrestling Observer Radio, noting the increased bleeping during AEW programming and suggesting that explicit language may no longer be permitted.
“There was bleeping on this show. The days of saying horses**t and swearing on TBS and TNT look over.”
While Warner Bros Discovery seems keen to curb profanity, they have shown a willingness to allow blood in AEW matches, as evidenced by the bloody main event between Orange Cassidy and Matt Taven for the International Title.
This shift away from swearing could open up opportunities for unique angles, such as incorporating Danhausen’s “no swearing” gimmick into major storylines.
Despite these changes, AEW President Tony Khan has expressed reluctance to restrict performers from swearing entirely. It appears that while profanity may be bleeped for television audiences, live audiences in the arena may still hear the unfiltered language.
Do you think it’s a good idea for AEW to move away from using profanity on their shows? Let us know in the comments below.