WWE Confident That NXT Will Continuously Outperform AEW Dynamite

WWE is in competition with every other entertainment option. It is said that sleep is the company’s competition as well, and that certainly includes AEW. As WWE continues their booming period, they have high hopes that NXT will continue to grow, and even top Tony Khan’s flagship television show.

Last month, WWE NXT and AEW Dynamite engaged in an unusual Tuesday night showdown, intensifying their rivalry with full force. AEW, adhering to their trademark approach, emphasized high-quality in-ring performances while minimizing promo segments, striving to set themselves apart from the competition.

WWE NXT showcased its own take on pro wrestling programming, as they enlisted several major figures to boost the product’s appeal and attract a larger audience. The presence of John Cena, The Undertaker, Paul Heyman, and other notable names proved instrumental in securing victory for the yellow and black brand. In the end, WWE NXT outperformed AEW, boasting approximately 300,000 more viewers in total viewership and a 50,000 lead in the crucial 18 to 49 demographic.

This head-to-head battle underscored the fierce competition between the two wrestling promotions, as both WWE NXT and AEW Dynamite aimed to seize the spotlight and command viewers’ attention. AEW’s strategic focus on in-ring excellence reflected their commitment to delivering wrestling-centered content, while WWE NXT leveraged the allure of legendary icons and personalities to bolster their appeal. The outcome of this ratings duel highlighted the significance of marquee names in wrestling and the ongoing rivalry between these two brands vying for supremacy in the industry.

Haus of Wrestling reports that WWE has a lot of confidence in their NXT brand. It is expected that the show will continue to out-perform AEW Dynamite in viewership on a weekly basis.

Haus of Wrestling is told by a WWE source that, internally, the belief is that NXT viewership will consistently outdraw AEW Dynamite next year, especially when they move to The CW. The belief is based on the idea that The CW is a “younger broadcast TV channel” instead of an “aging cable channel” and will help attract a younger and more influential audience. This is on top of the constantly high-quality content they are putting out and Levesque’s renewed push to integrate NXT with the other major WWE brands.

It was also reported that, “generally, there appears to be a belief that the AEW product is cold. Even with all the big-name stars they have brought in from WWE, like Bryan Danielson and Adam Copeland, it was pointed out that AEW live event ticket sales have dwindled over the last few years.”

We will have to see what the future holds for AEW and WWE’s NXT brand. That move to The CW could be a game-changer, especially with the new demographic of fans that the show may attract by coming to that network. After all, WWE die-hard fans will find NXT on The CW to join the fan base that the network already has.

What’s your take on WWE moving NXT to The CW? Is that best for business? Let us know what you think in the comments section!