In the world of WWE, being a beloved babyface is more than just crowd cheers; it’s a ringing cash register! And the company’s merchandise sales are singing a sweet tune, thanks in part to the popularity of stars like LA Knight, Jey Uso, and the American Nightmare himself, Cody Rhodes.
Cody, who’s been a key figure on WWE programming since his triumphant return at WrestleMania 38, has been lighting up the merchandise charts. In fact, he’s not just in the top tier; he’s sitting on top of the mountain as WWE’s current number one merchandise seller, according to Fightful Select. But here’s the kicker – he’s achieved a rare milestone by outselling generic WWE merchandise at recent live events.
Now, that’s no small feat, considering generic merch includes your basic WWE logo shirts, event souvenirs, and replica titles. Cody’s merchandise, including the coveted weight belts, has been flying off the shelves. Those weight belts are no small-ticket items, folks!
Sure, John Cena has given Cody a run for his money on a few occasions, but it’s typically Rhodes, Cena, or generic WWE merch leading the pack.
Cody’s star power is undeniable, and his return in 2022 has brought a merchandising renaissance with it. With an exciting match against Mr. Money In The Bank Damian Priest looming at Crown Jewel, it looks like Cody’s merchandise empire is set to keep thriving. So, get ready to see more of those “American Nightmare” tees and accessories in a WWE crowd near you!
What do you think sets Cody Rhodes apart as the current number one merchandise seller in WWE, outselling even generic WWE merchandise at live events? Leave us a comment.