The Bloodline’s Split Caused Massive Shift In WWE Merchandise Sales

WWE went through a lot of changes in recent memory, and the Bloodline’s saga saw a huge shift in creative momentum as well. That being said, that storyline change also saw affect in many other areas in the company.

The Bloodline rakes in a lot of money, in ticket sales and other aspects of the company’s many revenue streams. Naturally, fans are wearing the Bloodline’s merchandise, but things were a lot easier to track before the faction splintered apart.

Sean Sapp noted behind Fightful’s paywall that the Bloodline’s split saw “a big shift” in WWE merchandise sales. That being said, the group isn’t together, so they aren’t making all the money in one place item on the list anymore.

Now that The Bloodline is taking up different spots in the list, Cody Rhodes is sitting very pretty, even with multiple items on the top-selling lists.

Cody Rhodes has been the top of several lists that we’ve seen, sometimes with multiple items in the top five.

Something that caused a big shift was the split in The Bloodline, as they were often grouped together. This would often include Roman Reigns, Usos and collective Bloodline merch all included. Those have been split, and the Usos have done incredibly well, selling more than every talent besides Cody Rhodes.

Seth Rollins consistently pops up on the top 5 lists. In addition, Roman Reigns and Rhea Ripley appeared on ones that we saw.

Generic WWE merchandise are almost always the top-sellers on these lists, meaning title belts, tour shirts and the like. Specifically, toy title belts sell incredibly well. Cody Rhodes weight belts, Usos “We The Ones” shirts have been big-time sellers for WWE.

WWE sells a lot of merchandise, and that’s not going to change any time soon. The Bloodline will also keep getting a big focus, but as they start selling merchandise individually, the faction is not sharing the same spot on the list to accumulate their popularity together in terms of merchandise sales.

We will have to see what is ahead for the Bloodline in WWE. Odds are, they have a lot of stories to tell. After all, Paul Heyman readily admitted that they are only in the bottom of the 3rd inning in terms of their entire storyline’s arch.

What’s your take on WWE’s merchandise numbers? Is it a true reflection in popularity? Sound off in the comments to let us know what you’re thinking!