WWE Making A Lot Of Money Off Slim Jim Battle Royal At SummerSlam

WWE will hold SummerSlam in Detroit’s Ford Field on August 5th, and the card is coming together in a big way. There are 8 matches planned for the big show so far, but one match’s addition had to shift a lot of things around.

WWE added a Slim Jim battle royal to the SummerSlam card. That match will include LA Knight, Chad Gable, Otis, Shinsuke Nakamura and others. Like the Mountain Dew Pitch Black match at the Royal Rumble, this SummerSlam match has a lot of advertising dollars behind it.

A tenured member of the WWE creative team informed Ringside News that the Slim Jim battle royal is “worth a lot of money to the company.” That being said, they had to make sure that it got enough time on the card to make it worth their sponsor’s money. After all, as Ringside News exclusively reported, WWE made seven figures off that Zombie Lumberjack match at WrestleMania Backlash in 2021 as a tie-in with the Army of the Dead film.

WWE has already pulled in more sponsorship money this year than they ever have in the history of the company. CEO Nick Khan was proud to announce this during WWE’s 2nd quarter of 2023 earnings call. That being said, this SummerSlam deal with Slim Jim will fall into the next quarter’s statement.

WWE had to make things work, because they are open for business and want to take in as much money as they can. That being said, it is very likely that matches needed to be moved around in the process to make room for that new Slim Jim sponsorship.

The company already moved Becky Lynch vs Trish Stratus to their Winnipeg show, and while that will be a huge draw in Canada, it was originally supposed to go down at SummerSlam. It is also possible that WWE could add Rhea Ripley and Raquel Rodriguez’s WWE Women’s World Championship match to the biggest party of the summer, that contest may have to wait as well.

We will have to see how SummerSlam pans out, because the entire pro wrestling world will be watching Detroit closely that night. For more updates on this story, and many more, stay tuned with us here at Ringside News. As always, chime in by using the comments below to be a part of the conversation!