WWE’s Sales Reach Unprecedented Peaks, Outperforming the Attitude Era Boom

WWE is currently experiencing a strong surge in business, with increased television ratings, record-breaking merchandise sales, and thriving live events. This success coincides with the captivating “Bloodline” storyline featuring Roman Reigns, Paul Heyman, The Usos, and Solo Sikoa.

While speaking on Wrestling Observer Radio, Dave Meltzer highlighted WWE’s exceptional merchandise business, surpassing even the Attitude Era, which is widely regarded as one of the company’s hottest periods. Attendance at live events has also seen a significant increase.

Meltzer emphasized that WWE’s current popularity extends beyond previous eras. The television ratings are not only comparable to top network shows but have even surpassed them. This indicates the tremendous popularity and buzz surrounding WWE’s programming. Meltzer firmly asserted that the wrestling industry is currently experiencing its hottest period since 2001, a span of 22 years.

“Attendance is way way up….It’s been big on cable…even in the Attitude Era, when it was big on cable, it wasn’t beating the top network shows. It wasn’t even close. But now, I mean, it is. It’s crazy, and people wanna say that somehow this isn’t hot. It is so hot. It’s the hottest wrestling has been since 2001, that’s 22 years, and people may look back and go, ‘Oh, they were doing three million viewers not that many years ago,’ although TV’s changed. They certainly weren’t doing these crowds on a regular basis like they are now. The crowds for the quarter would be some of the highest in many years, and so many other things when you look at them. Merchandise has never been higher, ever. Not in the Attitude Era, not in the Hulk Hogan era.”

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The success can be attributed o Roman Reigns, who has become a catalyst for the company. Meltzer acknowledged the impact of other performers like Cody Rhodes, who is excelling on RSE, but highlighted Reigns’ pivotal role in driving the company’s recent growth. Since Reigns embraced a villainous persona, his popularity has continued to soar, resulting in increased viewership and attendance.

“Never as high as it is now. Roman is the catalyst. Cody Rhodes is doing great on Raw, no doubt about it. Roman….he’s been great since he went heel, and it’s been building and everything like that, but even when you look back six months ago, it’s gone way up since six months ago.”

Meltzer concluded by noting that WWE’s success has been a continuous upward trajectory, particularly in the last six months. Not only are viewership and merchandise sales at all-time highs, but the crowds at live events are consistently among the largest seen in years.

Overall, WWE’s current business performance reflects a thriving and highly popular period for the company, propelled by compelling storylines and exceptional performances from talents like Roman Reigns.

What are your thoughts on WWE’s current surge in business and popularity? Do you agree that it is one of the hottest periods in the wrestling industry since 2001? Leve a comment.