The Rock and his business partners bought the XFL, and they had big plans for the league. Sadly, this is a building process, and financial gain was not in the cards for the league in their return season.
After the COVID-19 pandemic led to the premature end of the XFL’s 2020 season and Vince McMahon subsequently filed for bankruptcy, the league underwent a significant change in ownership. In 2021, Dwayne “The Rock” Johnson, along with business partners Dany Garcia and RedBird Capital, acquired the XFL.
This year marked the league’s first season under the new ownership, culminating in a championship game where the Arlington Renegades won over the DC Defenders to clinch the championship. The XFL successfully broadcasted its games on various networks, including ESPN and FX.
According to Forbes, the XFL received a substantial payout of $20 million per season from ESPN. While the league faced an estimated loss of $60 million in its first year, it anticipates a significant revenue increase of $100 million in the following year.
“We’re extremely well-capitalized for the long-term,” said Garcia, the XFL’s chair. “This is our new WWE. The next massive live property.”
“This is not just an endeavor that’s going to fill up a portfolio and one day we flip it, and we’re out,” The Rock said. “This is legacy. This is the long game.”
With Black Adam’s failure, Young Rock’s cancellation, and the XFL losing so much money, The Rock started trending on social media in a way he never wanted to. Some fans are saying that The Rock hit “rock bottom” with this string of losses.
What’s your take on The Rock failing here? Sound off in the comments!