AEW’s Brand Split Concept Allegedly Undergoes Daily Changes

Speculation has been swirling regarding a potential brand split within AEW ever since reports about the promotion’s new weekly show, AEW Collision, surfaced earlier this year. While fans have been debating the topic online, it seems the discussion extends behind the scenes at AEW as well.

In the Wrestling Observer Newsletter, Dave Meltzer shared that the debate over a brand split is a recurring topic among those in charge at AEW. According to Meltzer, the discussions fluctuate regularly, and they are expected to continue evolving until the show is officially on the air. The decision may also be influenced by the success of the new Saturday night program.

During a media call leading up to the Double or Nothing event, AEW owner Tony Khan was asked about the possibility of a brand split. However, Khan remained non-committal and avoided providing a direct answer. Khan stated that the goal is to build curiosity among fans and leave them wondering about the future of the AEW roster and the implications moving forward after Double or Nothing.

A recent report from Fightful Select indicated that many members of the AEW roster anticipate a “firm” brand split. This means that the allocation of wrestlers to specific AEW television shows each week will be definitive, with only minor exceptions.

AEW’s new program, Collision, is scheduled to premiere on June 17 at the United Center in Chicago, and there is much anticipation surrounding the possible return of CM Punk to the company at this event.

What are your thoughts on the potential brand split in AEW? Do you think it would be a beneficial move for the promotion? Leave a comment.