Nick Khan Reveals How WWE’s Deals With Logan Paul & Bad Bunny Came Together

WWE brought in Logan Paul and Bad Bunny, who turned out to be far better in the ring than many people with the same experience. They also drew a considerable amount of attention to the company from the mainstream, and those deals were incredibly valuable all around.

While speaking to MoffettNathanson’s Inaugural Technology, Media, and Telecom Conference call, WWE CEO Nick Khan first talked about how the company decided to bring in Bad Bunny. This was a big deal for the company, which saw a boom in interest.

“It started during the pandemic. There was a New York Times Sunday magazine cover with Bad Bunny on it. I didn’t know Bad Bunny’s music that well at the time. This was pre-vaccine COVID, so October 2020. Read the article, and a young lady who works with us said, ‘I don’t know if you know, but Bad Bunny is a huge wrestling fan.’ Showed me his Instagram feed. Triple H, when he was active, did this water routine with his entrance. Bad Bunny did it at a Miami Heat game. He’s a huge fan. We sat there on Bad Bunny and this guy, who was not yet the number one artist, but certainly seemed on a path to that, he was not touring. He was sitting at home like all the rest of us. We reached out to him, ‘what do you think of this?’ ‘Yeah, I’d love to do it.’ He came in, lo and behold, our Spanish viewership on the show he was on spiked by 30 or 40 percent. Obviously, the relevancy factor mattered. He wanted to do more and more.”

Nick Khan went on to talk about how WWE brought in Logan Paul and how he helped bring in more young audience members. These deals have obviously helped both sides.

“We also replicated that in a different demographic category with Logan Paul, who we were getting pitched on internally by our entertainment relations folks. ‘Logan Paul is going to be the next big thing.’ He came in and took is seriously, as did Bad Bunny. It registered. It mattered. Our young audience spiked. Our bread and butter are our full-time superstars, but to be able to bring in Bad Bunny and Logan Paul and Pat McAfee at different points, it just increases awareness, which is good for us.”

WWE has landed some very talented special guests over the years, but Bad Bunny and Logan Paul could stand above the rest eventually. Only time will tell if they ever get a title run out of the situation, one stronger than Bad Bunny’s time as WWE 24/7 Title.

What’s your take on this situation with Bad Bunny and Logan Paul in WWE? Sound off in the comments!