Wembley Stadium Event Could Pose Major Challenge For AEW Ticket Sales

Tony Khan’s big announcement came around this week on AEW Dynamite, and he had quite a bomb to drop. AEW will take over Wembley Stadium on August 27th for AEW All In London, and fans are excited to see that Sunday event go down. That being said, the company might have a problem filling the massive venue.

Wrestle Tix wrote an in-depth piece on AEW’s situation with Wembley Stadium. Although some specifics about tickets and seating are not known yet, the famous London stadium is a massive venue with a lot of possibilities. It also might be incredibly difficult to fill.

The report said that the Wembley Stadium announcement comes with the biggest risk AEW has taken since their first Arthur Ashe show. While some fans have questioned why AEW hasn’t debuted in bigger markets like LA or Toronto, the company decided to go big with this announcement, choosing a stadium that can hold up to 90,000 fans.

It was noted that if AEW wants to make as much money as possible, they will have to settle for a lower attendance number. However, if their goal is to put as many people in seats as possible, then “pricing will be a key factor.” WWE faced backlash for their expensive pricing for the Cardiff, Wales show for Clash at the Castle, which may have impacted attendance.

Lets go over the possible scenarios:

<20,000: Would be a bad look to do under 20K here.

20,000-25,000: Sets AEW attendance record but might look not-so-great in such a big stadium.

30,000-40,000: Maybe the most realistic expectation (lower to mid end of that range)? Anything around 40K would be really strong even if its only utilizing a chunk of the stadium.

50,000-60,000: Would be a huge success and look good on TV. 

>60,000:  The dream scenario for the company. Nobody is really predicting 90K as that just sounds crazy to write at this point. 

Again, pricing will be key. They will obviously load this show up as big as possible which might mean bringing in some outside names and throwing in whatever you’ve been holding back (Sting retirement match?). The card will unquestionably be their biggest ever. What are your thoughts on them going big with Wembley Stadium as their first date in the UK? What would be successful to you?

It remains to be seen what pricing strategy AEW will adopt for All In London. We will keep our eye on this developing story here at Ringside News.

Tickets for AEW: All In London will go on sale Friday, May 5th, at 9am BST. Fans can pre-register now for early access to purchase tickets at http://ticketmaster.co.uk/AEWWembley. This pre-registration is a great way for AEW to gauge interest and help determine the initial setup for the event.

What’s your take on this situation with AEW booking a massive London venue? Are they going to have trouble filling Wembley Stadium? Sound off in the comments!