AEW Made Just Under $100k With ‘House Rules’ Event Ticket Sales

AEW’s first House Rules house show event was quite a night for fans who showed up. It seems that the event was a success, and now the numbers are in.

Interesting enough, despite the event making good money, Tony Khan’s company still targeted a fan video of one match. Britt Baker and Anna Jay’s encounter in the ring was lackluster, to say the least, so AEW went on a takedown spree to wipe it from the internet.

Wrestlenomics filed a public records request to the City of Troy, Ohio for information about AEW’s first House Rules event. They posted their findings behind their paywall, and it appears that AEW’s first show was just shy of breaking that $100k mark.

Gross ticket revenue: $99,675

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Paid ticket sales: 2,929

Average ticket price: $34

Ticket scan count: 2,773

Gross merchandise sales: $24,640

Merchandise sales per paid ticket: $8.41

Merchandise units sold: 718

AEW’s cut of merchandise sales was 80% after taxes and fees: $17,944

It was also noted that, “ticket revenue of just under $100,000 was driven in part by some general admission ticket prices being as low as $20. The most expensive ringside tickets were priced at $75. For context, AEW’s highest-grossing ticket events have surpassed $1 million.” These numbers are quite impressive, considering it was AEW’s first house show in a long time.

AEW has plans to continue their house show touring. This will include even more events as the company carries on. Jeff Jarrett will probably be very busy in his new role, but it seems that he is loving the ride so far, by all accounts.

Do you think AEW needs to be doing house show tours? Will it result in even more embarrassing matches? Sound off in the comments!