Felix Upton on February 22, 2023
WWE knows how much money there is to be made with WrestleMania, and they are going all out with two main sponsors this year for the grandest stage of them all.
Nick Khan confirmed that WWE could utilize ring assets for sponsorship opportunities. There is a lot of real estate that WWE could slap a company logo for the right sponsorship money.
WWE confirmed today that Mars and 2K have renewed a joint sponsorship partnership deal for WrestleMania. This will see tons of Snickers and 2K logos all over the show of shows.
STAMFORD, Conn.–(BUSINESS WIRE)– Mars, Take-Two Interactive and WWE today announced that SNICKERS®and WWE® 2K23 will returnas joint Presenting Partners of WrestleMania, which takes place Saturday, April 1 and Sunday, April 2, 2023 at SoFi Stadium in Los Angeles.
Following a successful co-promotion at last year’s WrestleMania, which marked the first time two brands served as Presenting Partners for WWE’s pop culture extravaganza, the partnership continues at WrestleMania 39.
Ahead of the biggest matches of the year at WrestleMania, SNICKERS and WWE 2K23 will continue their multi-platform campaign from last year on the Road to WrestleMania.
Ray Amati, Director of Media, Mars Wrigley, also said that “The SNICKERS brand is thrilled to be back as one of the presenting sponsors of WrestleMania 39. Over the years we have seen the passion of WWE fans and know they are always hungry for high quality entertainment, which we look forward to delivering alongside our partners.SNICKERS will continue to be a solution for fans when they feel out of sorts before, during or after WrestleMania.”
We will have to see how WWE carries on with WrestleMania in sight on April 1st and 2nd in SoFi Stadium. It will be a massive two-night event, and obviously, it will also give Mars and 2K a lot of opportunities for premium exposure.
What’s your take on this situation with WrestleMania? Sound off in the comments!
February 22, 2023 9:39 am
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