WWE’s Creative Direction Is Looking Further In The Future Than Ever

WWE Chief Content Officer Triple H has completely redesigned the entire WWE lineup. Triple H assumed control of the company’s creative operations, when Vince McMahon stepped down as WWE’s CEO in July. Since taking over as head of WWE creative, The Game has changed the landscape, much to the delight of pro-wrestling fans.

Along with bringing in fresh talent from NXT, Triple H has changed the production and content and brought back previously released WWE stars such as Bray Wyatt, Braun Strowman, and Johnny Gargano to name a few. The Game surely has a long term vision for the company. Ringside News has an exclusive update on the likelihood of CM Punk’s return.

The new direction has led to an increase in ratings and social media interest throughout the summer and into the fall. On the third-quarter financials call for 2022, Triple H was questioned about his long-term creative vision.

“It’s looking at a year-long cycle of content creation over that year and trying to pick places that you want to go to and put them into your creative GPS system and figure out how you want to get to those things. It’s looking further ahead than we’ve ever done before. As we’re rounding the bend to come into the new year and looking at WrestleMania, I’m already beginning in my mind, with the team, collaborate on what we want next year’s WrestleMania to look like and how we want the spring coming out of WrestleMania to transfer into the summer and into the fall. It’s a large cycle and the further we can get ahead of it, to know where we want to go, obviously, our business being different than making movies or anything else with the human beings involved, injury rates, everything else that come along with it.

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When I look at the creative we’re doing now and the success of that, understand we’re still doing that without Charlotte Flair, Becky Lynch, Cody Rhodes, Randy Orton. Those are significant stars that, when they return, will move the needle as well,”

“The other big thing for us is focusing on character development and as you see a lot of stars returning, you will see stars coming up through our developmental system that have never been seen on a Raw or SmackDown before, developing those characters so that you’re invested in them, each individually so that they mean more within the programming itself. For us, it’s keeping things fresh, trying outside the box things.

Some are going to work, some are not, but the White Rabbit stuff was outside of the box thinking that came out of this creative team and that leads you to be able to try new things that you’ve never tried, keep the success, lose the losses. I’m not afraid of the losses, that’s where I learn. The successes don’t teach me nearly as much as the losses do. When things don’t work, that’s phenomenal, we’ll figure out why they didn’t, and the next one will. I’m not afraid of any of that. It’s really moving forward, but having a plan of where you want to go.”

It should be noted, the “White Rabbit” song by Jefferson Airplane was used to launch the White Rabbit project at WWE live events. The project generated significant buzz on social media, featured QR codes that appeared on WWE television, and eventually resulted in Bray Wyatt’s comeback at WWE Extreme Rules.

Triple H has been doing a fantastic job in running the company and will lead the WWE in a new direction to reach unprecedented heights of success. Stay tuned to Ringside News for more.

Do you think the company’s future is secure in Triple H’s hands? Let us know in the comments.