WWE Locks Down New Expanded Distrubition Deal

WWE is the largest entertainment company when it comes to pro wrestling. That influence is only growing, and Vince McMahon’s former company is ensuring that. They have now locked down a new deal with Multichoice to spearhead the expansion.

Today, WWE and MultiChoice unveiled a significant broadcast alliance via a press release. The WWE Network’s new African home will be Showmax. Given that it is already the most popular streaming service in the area, it is a significant boost for the OTT platform.

All WWE Premium Live Events, including WrestleMania, are included in the arrangement. The extensive library of original and archived content accessible for on-demand streaming from the WWE Network will also be included in this agreement. Additionally, SuperSport will continue to broadcast live weekly episodes of Raw, SmackDown, and NXT.

The weekly program air for 52 weeks of the year. This will offer viewers a singular blend of thrilling action, improbable drama, and elite athleticism. WWE Senior Vice President for International Matt Drew has high expectations for this collaboration.

“Showmax Pro is the market leader and a perfect home for WWE content. By delivering our premium live events including WrestleMania, we believe this partnership will expand our audience and deliver even more to WWE fans throughout the region.”

The Chief Operating Officer of MultiChoice Connected Video, Barry Dubovsky, is equally prepared for this endeavor. He believes that this alliance will increase WWE’s affordability and accessibility. Given that Showmax is a streaming powerhouse in Africa, it will significantly increase WWE’s fan base.

The collab with Multichoice will bring a new wave of WWE fans all over Africa. With the recent ventures WWE has been making, this can end up being one of the most substantial.

What are your thoughts on the deal? Let us know in the comments.