RVD Signs Exclusive Licensing Deal For His Cannabis Products

RVD is definitely one of the most technically-gifted pro wrestlers to have ever competed in the pro wrestling world. The icon has competed in several promotions such as ECW, WCW, WWE, and IMPACT Wrestling during his career which has lasted over thirty years.

The Whole F’n Show became a fan of the pro wrestling world in the 80s and realized he wanted to do it all his life. In fact, RVD was also instructed during the early days of his career to say that he was actually related to Jean-Claude Van Damme.

Fans are well aware of RVD’s love for cannabis. It was recently announced that RVD has signed an exclusive licensing deal with Grapefruit USA, a California-based cannabiotech company and cannabis distributor. The deal will see Grapefruit bring RVD’s cannabis products, under his RVD CBD brand, to the California retail marketplace.

Bradley J. Yourist, Grapefruit’s CEO and co-founder, commented in today’s press release. ”Our industry has matured over the past several years, and that maturation has fundamentally focused success in the retail marketplace around effective product branding. There is a lot of competition for product shelf space in retail stores. Retailers look to the brands that are likely to generate the most sales, and the well-known cannabis brands are the ones that consumers will choose. Our strategic partnership with Rob Van Dam and his team is a natural fit. Rob is a cannabis pioneer with a large and loyal following. His cannabis brand, RVD, has an advantage that other cannabis products lack and fits the new ‘Cannabis 3.0’ environment, which is all about creating exciting and popular branded cannabis and hemp-based products. We look forward to expanding our footprint in California and, eventually, nationwide, bringing the highest-quality RVD cannabis products to California cannabis consumers and patients in need to enhance their health and well-being. Grapefruit’s plan for transitioning into a science-based cannabiotech company remains unabated while we capitalize on Cannabis 3.0 in California.”

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Rob Van Dam was also inducted into the WWE Hall of Fame last year and also gave Vince McMahon a bunch of rolling papers as a gift, which McMahon found very funny. We’ll have to see if he will return to WWE or not.

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