AEW Employing New Strategy For All Out Ticket Sales

AEW put tickets for its highly anticipated All Out pay-per-view this morning after a successful presale yesterday. Fans who are only hoping to go to the PPV on Sunday have found some frustration. In a new approach to getting the building full for Dynamite and Rampage, AEW has pushed fans to buy package deals for all three nights.

AEW sold about 3,700 combo packages during the Thursday presale, according to WrestleTix on Patreon. A lot of fans who only wanted single tickets were unable to secure them. Those who can’t make it on Wednesday and/or Friday or can’t afford all three have been having a tough time.

Before today’s general onsale, 6,322 tickets had been distributed for All Out. The NOW Arena outside of Chicago is currently configured to allow 8,712 fans into the building. That’s not bad, but it’s far from the instant sellout AEW pay-per-views often see.

“There’s been a shift in strategy for this year’s All Out. Instead of listing the overwhelming majority of their tickets in the All Out single event ticket page, a good chunk of tickets went to the combo tickets package page. The single event ticket page sold out very quick. Roughly 4,900 tickets were available there (some held back for tomorrow but they’ll sell out instantly). I haven’t been able to confirm but I believe scalpers jumped on these (not all of them or close to all but a healthy percentage) based off the stories I’ve heard so far from ticket buyers and how quick they went.”

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AEW has less pressure to sell tickets to the two TV tapings than it would had the company not pushed the combo packages. While it works for AEW, fans have had to pony up more money up front then attempt to sell their Rampage and Dynamite tickets. Many people will be traveling to Chicago for the weekend and won’t be able to attend all three.

It will be interesting to see how things work out given AEW’s experimental approach to selling tickets. They have run the Chicago area quite a bit recently, including the Forbidden Door pay-per-view. It’s always tough to run the same arena three nights in five days, but Tony Khan and company think they may have a winning strategy.

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