WWE Brand Split Is ‘Essentially Done’

WWE’s brand split has remained one of the most intriguing notions since its inception in 2004. Some years performed better than others since not every year was favorably accepted. It looks like the WWE brand split for this year is “essentially done” as WWE continues bringing Superstars over from brand to brand on a weekly basis.

On Wrestling Observer Live, Bryan Alvarez recently discussed WWE’s booking. He said that almost half of the RAW’s crew is going to be present on SmackDown Friday. That even includes Cody Rhodes and Seth Rollins. Therefore, there essentially is no brand split at this point.

This isn’t anything official, but the brand extension is essentially done. Half of the RAW crew is going to be on SmackDown Friday. Cody’s gonna be there, I think Seth is gonna be there. Edge doing whatever and it makes for a better show, as we’ve mentioned a thousand times.

At this time the brand split seems to be safe, because FOX and USA Network love having stars exclusive to their network. Then again, few stars are actually exclusive at this point. The brand split makes for a better show because talent can theoretically receive a better focus. There isn’t any official statement about the split ending, but as mentioned, it is ‘essentially done.’

It remains to be seen how WWE plans to form a balanced roster. WWE will eventually have to address the prospect of all the company’s major men’s championships going to Fox. To get latest updates, keep an eye on Ringside News.

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