WWE Not Changing Their Mind About Calling Pete Dunne “Butch”

You never know what can happen in WWE or how Vince McMahon will decide to shake up a Superstar by switching up their name. That is what happened to Pete Dunne on Friday Night SmackDown last week and fans are still trying to process “Butch.” They need to get used to it.

WWE has filed three new trademarks with the US Patent and Trademark Office. Two of the three names have already been announced and introduced. The other is an intriguing one.

The first new trademark is for the name “Butch.” This is the new name given to Pete Dunne. Dunne debuted the new moniker on SmackDown.

The second new mark is for the word “Moonsault.” This name is being used for WWE’s new NFT marketplace. Stephanie McMahon announced the venture at SXSW over the weekend.

The final new trademark filed by WWE is for the word “Lockup.” The description is basically identical to the one for Moonsault. We will have to wait and see what develops.

All three filing descriptions can be read in full below.

“Butch: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment

Moonsault: Entertainment services, namely, a continuing program about sports and entertainment accessible by means of television, satellite, audio, video, web-based applications, mobile phone applications and computer networks; entertainment services, namely, television shows about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely on-going reality based television programs rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing entertainment and sports news and information via a global computer network or commercial online service; entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing information in the fields of sports, entertainment and general interest via an online community portal; providing a website in the field of sports, entertainment and general interest; fan club services, organizing and staging events with fan club members, promoting the interest and participation of fan club members, and providing an online community forum for fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the fields of sports entertainment; entertainment and educational services, namely, ongoing multimedia programs in the field of general human interest, distributed via various platforms across multiple forms of transmission media; providing entertainment information regarding ongoing television programs via a global computer network; production of television programs; production of multimedia programs; minting, creation, promotion and distribution of non-fungible tokens (nfts) using blockchain technology; providing an online marketplace for buying and selling of non-fungible tokens (nfts) and digital assets

Lockup: Entertainment services, namely, a continuing program about sports and entertainment accessible by means of television, satellite, audio, video, web-based applications, mobile phone applications and computer networks; entertainment services, namely, television shows about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and radio, and via the internet or commercial online service; entertainment services, namely on-going reality based television programs rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing entertainment and sports news and information via a global computer network or commercial online service; entertainment services, namely, provision of information and news about sports, entertainment and general interest rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing information in the fields of sports, entertainment and general interest via an online community portal; providing a website in the field of sports, entertainment and general interest; fan club services, organizing and staging events with fan club members, promoting the interest and participation of fan club members, and providing an online community forum for fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the fields of sports entertainment; entertainment and educational services, namely, ongoing multimedia programs in the field of general human interest, distributed via various platforms across multiple forms of transmission media; providing entertainment information regarding ongoing television programs via a global computer network; production of television programs; production of multimedia programs; minting, creation, promotion and distribution of non-fungible tokens (nfts) using blockchain technology; providing an online marketplace for buying and selling of non-fungible tokens (nfts) and digital assets”

There isn’t much mystery surrounding the first two filings. The “Lockup” name is one to keep an eye on. Time will tell how WWE plans to use that particular name.

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