WWE Registers New Trademark For Superstore Axxess

Superstore Axxess is the most recent trademark filed by WWE with the United States Patent and Trademark Office. WWE revealed in January that during WrestleMania 38 Week, an unparalleled Superstore Axxess for fans will take place in the Dallas region.

The new trademark registration is mostly for retail shop services. It’s unclear whether this Superstore Axxess will take the place of the usual Fan Axxess events at major pay-per-view events such as the Royal Rumble, WrestleMania, and SummerSlam. Provided below is the complete file for Superstore Axxess.

Mark For: SUPERSTORE AXXESS trademark registration is intended to cover the categories of retail store services, on-line retail store services, mail order services featuring a wide variety of merchandise; advertising via electronic media and the internet; advertising and advertisement services; marketing and promotion services; arranging and conducting auctions; charitable services, namely, organizing and conducting volunteer programs and community service projects and raising public awareness; charitable services, namely, coordination of non-monetary contributions to charities and non-profits; organizing and conducting charity auctions for charitable fundraising purposes; contests and incentive award programs to promote the sale of products and services of others; distribution of publicity materials, namely, flyers, prospectuses, brochures, samples, particularly for catalogue long distance sales; event planning and management for marketing, branding, promoting or advertising the goods and services of others; Internet advertising services; magazine advertising; maintaining a registry of sports memorabilia and works of art; on-line advertising on computer communication networks; on-line advertising and marketing services; on-line auction services; organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; providing an internet website featuring news and information.

WWE gets a huge chunk of revenue from their merchandise sales. The company drops new merch every now and then to entice its younger audience so that they can ask their parents to empty their wallets. With the COVID-19 epidemic, it’s safe to presume that efforts to reshape typical Fan Axxess events are underway.

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