WWE Trademarks Two Old WCW Pay-Per-View Names

WWE trademark filings made some unusual headlines recently. As the company planned to rename Walter, they unknowingly chose the name of a Nazi U-Boat commander who served under Adolf Hitler in World War II. The trademark documents are usually uncontroversial affairs, though.

World Championship Wrestling is officially a part of the WWE library of programming. The company existed in some form or another for as long as the Turner networks, which now host AEW, supported them. In 2001, WWE bought WCW and folded them into their own portfolio.

WWE recently trademarked two names that were formerly used by WCW for annual pay-per-view events. The names in question are Superbrawl and Uncensored. Both filings were made on January 19, 2022. The trademark documents read as follows:

“Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information; organizing social entertainment events for entertainment purposes for wrestling fans; providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the field of sports entertainment.”

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What WWE plans to do with the names is unknown. Uncensored and Superbrawl events are available on the WWE Network and Peacock, so it may be just for routine legal protection. The company also frequently files for these protections to prevent other organizations from using the names. It could also be that WWE is thinking of reviving the events, which has happened in the past.

Halloween Havoc is now an annual NXT event. WWE also used the WCW-owned WarGames name for the developmental brand. In 2019, WWE branded a house show as Starrcade. Time will tell if we’ll get to see a revival of Superbrawl and Uncensored or if this was just routine paperwork.

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