Michael Perry on January 21, 2022
WWE has been making major changes to its NXT brand for months now. The entire format of the show was swapped out for a colorful set filled with young, fresh superstars. WWE’s goal was to bring a more youthful audience to the product. That hasn’t been working so far.
A report earlier today noted that many within WWE were surprised that NXT 2.0’s new superstars have failed to catch on with fans. Internal sources said WWE believed the new characters would bring in viewers. The company is expected to stick with the concept.
Andrew Zarian did some digging on the matter. Sources at WWE gave a couple possible reasons for why NXT 2.0 isn’t doing as well as hoped. It could be that the change simply came too quick.
“Spoke to a source at WWE regarding @WrestleVotes report on WWE being disappointed at how NXT 2.0 is going.
According to my source, a lot of the blame is being put on the abruptness of how everything was changed.
‘Fan perception of the product isn’t helping either'”
It remains to be seen if WWE will seriously consider changes to the direction of NXT. The major shift has seen several long-time NXT staffers released over the course of several months. It sounds like WWE plans to stick to their guns on this one for as long as they can.
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January 21, 2022 1:36 pm
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