Dan Lambert Promo Was Only AEW Holiday Bash Segment With Less Than 1 Million Viewers

Professional wrestling fans have found themselves discussing television ratings a lot more since the launch of All Elite Wrestling. For the first time since the early 2000’s, there is a viable choice for wrestling fans. Tribalism has taken over as wrestling enthusiasts share their takes on the ratings and whether they mean anything at all.

Fans might not care, but advertisers do. The wrestling landscape is shifting towards television contracts and media rights deals being what drives the financial ship. Like it or not, advertisers still use ratings and demographics as the gold standard when deciding where to spend their budget.

The most recent episode of Dynamite finally got AEW back over the one million viewer mark. Nearly every segment on the show surpassed a million viewers, according to Wrestlenomics. The only one that didn’t was the promo with Dan Lambert.

Many viewers opted to tune out during the interview. The Adam Page promo with Bryan Danielson aired in a segment that also included MJF cutting a promo with FTR and Wardlow vs Shawn Dean. That segment pulled in just over a million viewers. The Lambert promo topped out at 999,000 viewers.

AEW recently shifted their west coast broadcasts to live shows starting at 5 PM Pacific in order to accomodate the NHL on TNT. The move is temporary until Dynamite moves to TBS. Ratings have shown under a million viewers for most episodes since.

The main event featuring Sting and Darby Allin teaming with CM Punk to take on MJF and FTR broke a million viewers. So did every other segment on the show. AEW continues to push Lambert as an invading heel. If the ratings are any indication, fans aren’t buying his schtick.

Do you think Dan Lambert is a good addition to AEW? Let us know in the comments!