WWE’s Long Term Plan For Day 1 Pay-Per-View

WWE decided to forego a December pay-per-view this year. Instead, they have one scheduled for January 1, 2022. The company will ring in the new year with their “Day 1” event on New Year’s Day.

Dave Meltzer spoke about it on the latest Wrestling Observer Radio. It was noted that the idea came from WWE President Nick Khan. The company is hoping to create a new holiday tradition for fans.

“Okay, the deal is that Day 1 is obviously a Nick Khan idea, you know, or the idea of January 1st and the idea is not just this year doing it. The idea is that this will be a regular thing, a new holiday tradition for WWE. January 1st pay-per-view…

The first installment of the annual event already has three huge title matches on the card. The Usos will take on The New Day (Kofi Kingston and King Xavier Woods) for the SmackDown Tag Team Championships. In a three-way match for the WWE Championship, Big E will defend against Seth Rollins and Kevin Owens. Brock Lesnar will once again challenge Roman Reigns for the Universal Championship. Edge and The Miz also set up a match on last night’s Raw.

Part of WWE’s presentation style has always been to create moments. By doing an annual New Year’s Day PPV, the company hopes to create a tradition for fans to look forward to a specific date every year for a big show. Fans will know that every January 1, they have a huge card to look forward to. Meltzer did mention that the date will likely change when the show doesn’t fall on the weekend.

It could even become a destination event like SummerSlam or WrestleMania if given the proper gravitas by the company. Fans could spend their New Year’s Eve in the host city and celebrate with a huge WWE pay-per-view.

What do you think of WWE’s new concept for the Day 1 PPV? Let us know in the comments!

Transcription by Ringside News