WWE Files New ECW Trademark

WWE has filed to secure two trademarks on November 20th. According to Fightful report, he pro-wrestling enterprise sent out applications to the USPTO in order to secure ‘ECW‘ and ‘Sofia Cromwell.’ WWE had purchased ECW in 2003, and ran it as its third wheel from 2006 to 2010.

‘ECW’ usually makes one think that WWE is perhaps going to kick-start the wrestling promotion again. After all, WWE could use a platform to mark the return of the Ruthless Aggression era. However, the application notes that it is marked under different categories.

The trademark application officially details that ECW trademark registration will span across the categories of mobile applications, ringtones, audio & video downloadable media and even merchandise. It seems that WWE perhaps has games and media under development associated with ECW.

Mark For: ECW trademark registration is intended to cover the categories of computer software, namely, software for the creation of mobile internet applications and client interfaces; Downloadable mobile applications for the streaming of audio and video content; downloadable ring tones, graphics and music via a global computer network and wireless devices; decorative refrigerator magnets; video and computer game tapes, video and computer game discs, video and computer game cassettes, video and computer game cartridges, video and computer game CD-roms, video output game machines for use with televisions; video and computer game software; cinematographic and television films, namely, motion picture films in the nature of sports entertainment; pre-recorded compact discs, pre-recorded video tapes, pre-recorded video cassette tapes, pre-recorded DVDS and pre-recorded audio cassettes, all featuring sports entertainment; interactive video game programs and computer game cartridges; mouse pads; disposable cameras; sunglasses; sunglass cases; prescription glasses; and optical cases, namely, cases for spectacles and sunglasses; cases for mobile phones; walkie talkies, protective helmets; sports helmets.

Advertising

Advertising

The trademark for Sofia Cromwell is rather unexpected. While there is no superstar with that name who has received any teasing for its debut, the application details that it very well could be a new WWE diva in the making. With the aggressive trademarking, WWE perhaps has plans in place.

What’s your take on this story? Sound off in the comments!