WWE Extends Multi-Year Partnership With Mattel

WWE is known for a lot of things, both good and bad. However, the company has always been producing action figures for fans all over the world for several years now. It seems the company has now extended their partnership with their leading toy manufacturer.

WWE officially announced that they have signed a multi-year partnership deal with Mattel in order to extend their global partnership. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts.

The two companies have been working together since 2009, with WWE Action Figures having been ranked as the No. 1 action figure property in the U.S. and consistently holds that ranking.

STAMFORD, Conn. AND EL SEGUNDO, Calif., October 21, 2021 – WWE (NYSE: WWE) and Mattel, Inc. (NASDAQ: MAT) today announced a multi-year extension of their global master toy licensing agreement. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts.

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Since 2009, Mattel and WWE have developed a wildly popular and diverse portfolio of innovative toys currently available in more than 50 global markets around the world. WWE Action Figures have ranked as the No. 1 action figure property in the U.S. and consistently holds a top ranking.

“Mattel is a true industry leader that continues to surprise and delight our fans around the world with innovative and creative WWE products that drive significant revenue for our retail partners,” said Sarah Cummins, WWE Senior Vice President, Consumer Products.

“We are very pleased that WWE has once again chosen Mattel to help bring its storied history and characters to children and fans around the world,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships, Mattel. “WWE is an important partner, and we look forward to continuing our relationship for years to come.

Mattel’s WWE Basic Action Figure Series is the longest-running continuous action figure assortment in history. Over the years, WWE and Mattel have launched multiple collaborations such as WWE and Ghostbusters and WWE and Masters of the Universe.

We will have to wait and see what kind of action figures the partnership will bring about next as they will certainly be making a lot of interesting products in the coming years.

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