Stephanie McMahon Snags #2 Spot On Forbes’ Most Influential CMO List

Stephanie McMahon is a very influential force in WWE and that landed her very close to the top on Forbes’ recent list of top CMO.

McMahon landed in second place only to Netflix’s Bozoma Saint John. The write-up for the Billion Dollar Princess touted how influential she is as a marketer and how she was able to “oversee the creation of the bio-secure ‘ThunderDome.'”

You can check out the full write-up that they posted about Stephanie McMahon below:

While she may be the only CMO with “professional wrestler” on her resume, Stephanie McMahon an influential marketer far beyond the WWE ring. Along with overseeing the creation of the bio-secure “ThunderDome” during the Covid-19 crisis, McMahon also helped drive fan engagement for live and streaming matches, navigated the return to in-person events in July and built one of the largest TikTok followings for a sports property.

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McMahon has also led cross-company collaborations. To help Netflix promote its Army Of The Dead show, WWE had zombies circle the ring and become part of the show. And earlier this month, the WWE partnered with Connor’s Cure and The V Foundation to raise money for fighting pediatric cancer. She’s also helped The Ad Council with its vaccine marketing including PSAs for people to learn more about their options for getting vaccinated.

Stephanie McMahon took a job with WWE right out of Boston College where she earned a communications degree. She was even working for her father’s company prior to that in a backstage role. Odds are Stephanie McMahon will continue her position in WWE for years to come and she might even come out #1 on that Forbes list eventually.

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