WWE’s Current Plan For Future Of Brand Split

WWE has a lot of things going right now and that includes a vocal portion of the fan base urging them to end the brand split. Roman Reigns and Big E jumping to the other brand in recent memory provided some hope that the brand split might be ending, but that doesn’t seem to be in the cards.

It was noted in the Wrestling Observer Newsletter that WW doesn’t have a long-term or a short-term strategy in regards to the brand split. At this juncture anything can change “at a moment’s notice.”

Taking all that into consideration, WWE currently has no plan to nix the brand split. They will continue booking their shows week-to-week without any intention of shaking things up in that regard.

Regarding talk that the top stars may appear on both brands like Reigns to try and boost ratings after this week. “Not a long-term strategy. Not even a short-term one.” Of course all can change on a moment’s notice but as of this week this wasn’t something they were planning on regularly doing.

Advertising

Advertising

It was also noted that “if ratings decline every option like this is possible.” It is interesting that WWE put Roman Reigns over in such a big way on RAW this week. The Head of the Table won two matches on the three-hour broadcast.

We will have to see what they bring to the table for tonight’s blue brand show as they present the go-home episode before Extreme Rules this Sunday.

What’s your take on this story? Sound off in the comments!