Fans are about to get a behind-the-scenes look at AEW from EVP Cody Rhodes’ point of view. The company wants to make sure that everyone knows about it, including those fans watching SmackDown this week.
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AEW bought commercial time during SmackDown this week. In some market, fans saw a commercial for Rhodes to the Top during the second hour of the program.
It’s not uncommon for shows to target audiences that would be interested in viewing the program. The fact that AEW decided to advertise during SmackDown this week is very interesting.
We’ll have to see how Rhodes to the Top does when it comes to viewership. They are certainly doing everything they can to drive up interest at this point.
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