WWE Locks Down New Brock Lesnar Trademark

Brock Lesnar is back in WWE and that means the company can start marketing the Beast Incarnate once again. This also means they can start selling Lesnar’s merchandise again.

WWE locked down a new copyright for Brock Lesnar on September 8th. Filings show that the company registered a trademark for “Eat, Sleep, Conquer, Repeat.” That phrase is often found on Lesnar’s merchandise. You can find the trademark description below.

Mark For: EAT SLEEP CONQUER REPEAT trademark registration is intended to cover the categories of clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas; championship trophy belts.

Brock Lesnar is back and having a great time in his new role. We’ll have to see if it helps him capture the WWE Universal Title from Roman Reigns, but WWE will certainly continue making as much money as they can from Lesnar while he’s around once again.

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