Karrion Kross’ New Mask Set For Push From WWE Marketing Machine

Karrion Kross debuted a brand new mask during RAW this week and it received a lot of attention. Kross’ name trended as fans mocked this new look, one he brought out the day after losing the NXT Title to Samoa Joe at NXT TakeOver: 36. There is a reason for that new look, and it involves marketing potential.

WWE is always looking for the next thing that they can cash in on. Masks are a popular piece of merchandise and Mat Men Pro Wrestling podcast’s Andrew Zarian noted on Twitter that WWE has big plans to make money on Kross’ new look.

Spoke to a source regarding Kross’s new ring gear. His response :

“Everything & everyone must be marketable. Toys, shirts, imaging, and accessories. You need to stand out to sell and this is how they sell”

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We’ll have to see how successful this plan will be. Plenty of people were talking about Karrion Kross’ new look, but few were saying “boy, I’d like to have a mask just like that!” It appears that WWE will still give them that opportunity.

What’s your take on this story? Sound off in the comments!