Since its inception in 2019, AEW has strived to provide a proper alternative product to WWE. For the most part, they have succeeded but there are still many areas of improvement.
The company is always looking to try new things that can improve the product and make fans more invested in it. They already have an interesting thing in mind but there are more things to be done.
While speaking on the Battleground Podcast, Mark Henry talked about the areas where AEW can definitely use improvement. Henry stated that AEW really needs to improve their media outreach and also give back to the community.
“We have to do more of this. Marketing and creating relationships with the media. Not just the big media but the grassroots media, podcasts, companies that are interesting in pro wrestling, not only to market, but just fans. And community involvement. We will be reaching out to people who are terminally ill, as I will today on Twitter after I get through talking to you guys.
“We’re going to go to the Boys and Girls clubs in the communities that we go to. The Special Olympics, Wounded Warriors and different things that deal with our military. There’s something coming up in Jacksonville where the police officers that train the K9’s, we’re going to go and pick up those guys. So it’s like, we’re going to touch everything we can in the communities we go to, to let people know we’re not just trying to take. We’re trying to give as well.”
With AEW striving to better their product and become a better company as a whole, we will have to wait and see if they will make the necessary achievements to achieve their goals.
h/t to Wrestling Inc for the quotes.