WWE will file a trademark on something prior to using it. There are two new trademarks in play and they are both very strange in their own way. We have no idea what WWE is planning at this juncture.
WWE has filed several mysterious trademarks for the terms “Ethereal Spirit” and “E:Spir” according to Heel By Nature. Those are two very interesting trademarks and could point toward another paranormal storyline.
June 9th saw WWE file nine trademarks for terms in various classifications. Those included entertainment services, toys, paper goods and other uses. It appears that WWE wants to lock down those two names for as many uses as they can.
We will have to see how WWE uses Ethereal Spirit and E:Spir, but they apparently have things in the works to bring those terms to the public soon enough.
What do you think WWE is planning here? Sound off in the comments!