Jim Ross Shoots On WWE’S ‘Brilliant Evil Strategy’ Against AEW Dynamite

AEW Dynamite is on Wednesday, and so is NXT. That wasn’t AEW’s original plan, but TNT has NBA commitments on Tuesday nights during their regular season. Now the Wednesday Night War lights up cable every week, and it’s not really working for NXT.

WWE’s black and gold brand did beat AEW Dynamite in viewership last week with Halloween Havoc, but they still lost in the ratings. Jim Ross sees the trend, and he realizes that AEW Dynamite has a significant foothold over their NXT competition.

During Grilling JR, the WWE Hall Of Fame announcer shot a bit on his old company. He said that AEW is kicking NXT’s ass every week as he mocked WWE’s “brilliant evil strategy.”

“How’s that working? How’s that brilliant evil strategy? Going head to head is good in a boardroom, it’s good in a rah-rah meeting, but at the end of the day, you bring more people to a television set that are wrestling fans at 8 o’ clock eastern time on Wednesday night because you’ve got two brands now that the audience can sample.”

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“They can watch one, they can DVR one, they can switch back and forth, whatever the hell you do. But to think it’s going to cripple it? Look at the bigger picture. It’s been the excuse in wrestling forever. Unscrupulous, unethical situations are always justified by saying ‘it’s just business’. Well, it’s just business that we’re kicking your ass every [Wednesday] night.”

AEW Dynamite was originally supposed to be “Tuesday Night Dynamite.” If they would have been permitted to carry on with that plan then things might be much different. WWE obviously doesn’t want to remove NXT from a competitive time slot versus AEW Dynamite. AEW viewership has reached 1 million viewers in the past which is a mark that WWE doesn’t want the company to hit at all.

Thanks to Wrestling Inc for the quote